How Do You Get A Board Game Published

How to Get Your Board Game Published: A Comprehensive Guide

So, you've created a fantastic board game, brimming with unique mechanics and captivating themes. Now comes the exciting (and sometimes daunting) task of getting it published. This comprehensive guide will walk you through the process, offering tips and strategies to increase your chances of success.

Understanding the Publishing Landscape

Before diving in, it's crucial to understand the different avenues available for publishing your game:

1. Self-Publishing: Taking the Reins

Self-publishing offers complete control over your game's design, production, and marketing. It's a great option for creative freedom, but requires significant upfront investment in time, money, and marketing expertise. Consider this route if you're passionate about maintaining complete creative control and are comfortable handling all aspects of the process.

2. Traditional Publishing: Partnering with a Publisher

Traditional publishers provide funding, manufacturing, distribution, and marketing support. This significantly reduces the burden on you, but it means relinquishing some creative control and sharing the profits. This is a good option if you lack resources or experience in manufacturing and marketing. The drawback? Publishers are highly selective, requiring a compelling game with strong market potential.

3. Hybrid Publishing: Blending the Best of Both Worlds

Hybrid publishing combines elements of self-publishing and traditional publishing. You retain more creative control than with traditional publishing, but still receive some support from a publisher. It's a good middle ground, offering a balance between control and resources. However, finding a reputable hybrid publisher can be challenging.

Preparing Your Game for Submission

Whether you choose self-publishing or pursuing a traditional publisher, thorough preparation is key:

1. Playtesting, Playtesting, Playtesting!

Thorough playtesting is essential to identify any flaws in your game's mechanics, balance, or clarity. Gather diverse groups of players to test your game, paying close attention to their feedback. Document all suggestions and revisions.

2. Crafting a Compelling Game Design Document

Your game design document is your game's bible. It should include a clear overview of your game, its unique features, target audience, and marketing strategy. A well-written document showcases your game's potential and professionalism. Key elements include:

• Game Overview: A concise summary of your game.
• Gameplay Mechanics: A detailed explanation of the rules.
• Target Audience: Who is this game for?
• Art Style & Components: Visual descriptions of the game's components.
• Marketing Strategy: Your plans for promoting the game.

3. Creating a Prototype

A physical prototype is crucial for demonstrating your game to publishers or potential backers. A polished prototype shows your dedication and enhances your game's appeal. It doesn't need to be perfect, but it should be functional and representative of the final product.

Reaching Out to Publishers (Traditional Publishing)

Researching publishers is vital. Focus on publishers who specialize in games similar to yours. Don't bombard them with unsolicited submissions; carefully review their submission guidelines.

1. Selecting the Right Publisher

Consider factors like publisher reputation, game portfolio, and target audience. A good fit between your game and the publisher increases your chances of success.

2. Preparing Your Submission

Carefully follow the publisher's submission guidelines. Include your game design document, prototype, and any supporting materials. A professional and well-organized submission shows your dedication and attention to detail.

3. Following Up (Professionally)

After submitting your game, follow up politely after a reasonable timeframe. Avoid excessive or demanding follow-ups, which can damage your chances.

Marketing Your Game (Self-Publishing or Hybrid Publishing)

Even with a publisher, you'll likely need to contribute to marketing efforts. For self-published games, successful marketing is crucial:

1. Online Presence

Build a strong online presence through a website and social media channels. Engage with potential players and create hype around your game.

2. Crowdfunding

Consider platforms like Kickstarter or Indiegogo to generate funding and pre-orders. A successful crowdfunding campaign can validate your game's market potential.

3. Public Relations

Reach out to gaming websites, bloggers, and reviewers to get your game reviewed. Positive reviews can significantly impact sales.

Getting your board game published requires dedication, perseverance, and a compelling game. By following these steps and understanding the landscape, you’ll significantly increase your chances of bringing your game to life and sharing it with the world. Good luck!