How To Become A Kohler Generator Dealer

How to Become a Kohler Generator Dealer: A Comprehensive Guide

Becoming a Kohler generator dealer can be a lucrative venture, offering a chance to tap into the growing market for backup power solutions. However, it's a significant undertaking requiring careful planning and adherence to Kohler's stringent requirements. This guide outlines the steps involved in becoming a successful Kohler dealer.

Understanding the Kohler Generator Dealership

Before diving in, it's crucial to understand the commitment involved. Being a Kohler dealer isn't just about selling generators; it's about providing comprehensive service, including installation, maintenance, and repair. This requires:

• Technical Expertise: You or your team must possess the necessary technical knowledge to install, troubleshoot, and repair Kohler generators.
• Financial Stability: A substantial investment is needed for initial inventory, equipment, and potentially a dedicated service facility.
• Marketing & Sales Skills: Successfully reaching and converting potential customers is vital for profitability.
• Customer Service Focus: Building trust and ensuring customer satisfaction are paramount for long-term success.

Steps to Becoming a Kohler Generator Dealer

The process of becoming an authorized Kohler dealer involves several key steps:

1. Thorough Market Research

Begin with comprehensive market research to assess the demand for Kohler generators in your target area. Consider:

• Competition: Analyze existing competitors and their market share.
• Demographics: Identify your ideal customer profile and their power needs.
• Economic Factors: Evaluate the local economic climate and its impact on generator demand.

2. Develop a Business Plan

A detailed business plan is crucial for securing funding and demonstrating your commitment to Kohler. This plan should include:

• Executive Summary: A brief overview of your business and objectives.
• Market Analysis: Your findings from the market research.
• Financial Projections: Detailed financial forecasts, including startup costs, operating expenses, and revenue projections.
• Marketing Strategy: Your plan to reach and attract customers.
• Management Team: Highlight the experience and expertise of your team.

3. Secure Funding

Becoming a Kohler dealer requires significant financial investment. Explore various funding options, such as:

• Small Business Loans: Loans specifically designed for small businesses.
• Equipment Financing: Financing specifically for purchasing Kohler generators and equipment.
• Investor Funding: Seeking investment from angel investors or venture capitalists.

4. Apply to Kohler

Once your business plan is finalized and funding is secured, it's time to apply to become a Kohler dealer. Kohler has specific requirements and a rigorous application process. This likely involves:

• Submitting your business plan.
• Providing financial statements.
• Demonstrating your technical expertise.
• Meeting with Kohler representatives.

5. Complete Necessary Training

Kohler provides comprehensive training on its generators and related products. This training is essential for ensuring you can effectively install, service, and troubleshoot the equipment you sell.

6. Establish Your Business

Set up your business location, acquire necessary equipment, and build your inventory. Consider your business structure – will it be a sole proprietorship, partnership, or LLC? Ensure compliance with all relevant local, state, and federal regulations.

7. Marketing and Sales Strategies

Once established, focus on your marketing and sales strategy to effectively reach your target customers. This could include:

• Online Marketing: Website, SEO, social media.
• Local Advertising: Print, radio, and other local media.
• Networking: Building relationships with contractors, builders, and other professionals.

Building a Successful Kohler Generator Dealership

Becoming a successful Kohler dealer requires ongoing dedication and a commitment to excellent customer service. Staying updated on Kohler's latest products and technologies, investing in ongoing training, and building strong relationships with your customers are crucial for long-term growth and profitability. Remember, Kohler likely values dealers who demonstrate a commitment to their brand and a passion for providing reliable power solutions.

This comprehensive guide provides a solid foundation. Remember to always refer to Kohler's official resources for the most up-to-date and accurate information. Good luck!